For the final season of Teen Wolf, one would think there would be more promotion of the last 10 episodes to generate hype, but MTV stuck with a very traditional form of marketing, video promos. Teen Wolf's video campaign to promote the last season premiere data revolved around three major release promos: the teaser trailer, the official trailer, and the Comic Con trailer.
The teaser trailer was released at the beginning of July revealing that premiere data for the end of July. This trailer offered no insights into the season but served instead as a quick hype video to get people excited about the final season.
Not long after the teaser trailer was released, MTV released the official trailer for the season. As per usual for Teen Wolf, their season trailers are always extremely well-made and useful in creating buzz for the new season. One of the ways Teen Wolf utilizes their trailers to gain audiences' attention is through connecting to their emotions, fear and nostalgia to be exact. The beginning of the trailer has a very eerie feel to it leading viewers to feel worrisome about the fates of their favorite characters. Promoting a sense of uncertainty about the coming up plot lines encourages people to watch the show to have their questions answers and to make sure characters make it to the finale since Jeff Davis has no issues with killing off main characters. The end of the trailer focuses more on creating nostalgia. Since this is the last season, it can only be expected to have the return of characters who have left the show. The final few seconds of this trailer confirm that belief in showing snapshots of all the characters returning back to Beacon Hills. This is mainly a gift to all the loyal fan base for continuing to watch the show over the past 6 years.
The final phase of marketing came 10 days before the premiere data with the cast heading to San Diego for Comic Con. Here, the cast and producers held a panel to answer fan questions and premiered the final trailer for the season for those in attendance.
MTV's marketing of the final season of Teen Wolf really wasn't aimed at attracting new people to the show but satisfying the fan base that has accumulated over the years. Viewership has been steadily decreasing over the past few seasons, which prompted this to be the last season. Extra media platforms weren't necessarily needed for this show since those who already watch it will go online themselves to find information about the final season. Jeff Davis has said that this season acts as a way to say goodbye to those who have tuned in every week to watch their favorite characters navigate the woes and worries of high school while living in a supernatural world.
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